At Atlanta Fashion Week 2025 (ATLFW 2025), the iconic skincare brand Clinique made a standing-out impact with an immersive brand activation that seamlessly blended beauty, wellness, and fashion. Hosted at the stylish and bustling venue at Atlantic Station, Clinique offered guests live skincare consultations and product sampling experiences, letting visitors explore the brand’s range up close and personalized. According to the event recap, “Clinique Brand Activation – centered on skincare education and wellness, featuring live product sampling and consultations that offered guests an immersive beauty experience.”
Beyond simply being present, Clinique’s involvement at ATLFW 2025 underscored its role as more than just a cosmetics sponsor—it became a participant in the narrative of fashion and culture that week. The activation provided a moment for attendees to engage with beauty in a fresh way: not just as a finishing touch to runway looks, but as an integral lifestyle element aligned with innovation, self-expression, and the dynamic creative energy of Atlanta. In partnering with ATLFW, Clinique helped elevate the brand-experience dimension of the week and reinforced how beauty brands can participate meaningfully in fashion ecosystems.
(PHOTOS COURTESY OF SJR PHOTOGRAPHY)