From chart-topping artists to Oscar-winning films, the CEO and Founder of The TaviaMD Agency is rewriting the rules of visibility—and defining the future of entertainment PR
When it comes to shaping culture through storytelling, Tavia Mapp-Deterville is a force of nature. As the Founder and CEO of The TaviaMD Agency, this New York-based powerhouse has spent nearly two decades transforming raw talent into recognizable brands and creating campaigns that not only capture attention but shift the cultural conversation. Known for her sharp instincts, fearless creativity, and commitment to authenticity, Tavia has built an agency that embodies the rhythm, pulse, and power of today’s entertainment landscape.
Her client list reads like a roll call of modern icons: Leela James, Toosii, Boosie Badazz, Paul Wall, Renni Rucci, K Carbon, Big 30, Big Homiie G, KEM, Don Trip, and Drew Sidora, among many others. Whether she’s breaking new artists or redefining visibility for established names, Tavia’s work ensures that her clients aren’t just seen—they’re celebrated. Her campaigns resonate across charts, headlines, and red carpets, turning moments into movements and artists into amplified brands.
Founded in 2005, The TaviaMD Agency has earned its place as one of the most innovative and influential PR firms in the industry. Built on boldness and strategy, the agency fuses traditional public relations with modern digital storytelling, crafting narratives that cut through the noise in an ever-changing media environment. Tavia’s team has landed clients in major outlets like BET, Essence, MTV, and Revolt Summit, while also serving as the African-American media relations powerhouse behind culturally defining films such as Spiral, Summer of Soul (a Grammy and Oscar winner), and Time (Oscar-nominated).
But Tavia’s influence doesn’t end with music or film—it transcends industries. As a trusted advisor across fashion, lifestyle, and beauty, she’s helped her clients secure brand collaborations, industry showcases, and speaking opportunities that elevate their profiles and purpose. Her strategic eye for storytelling and unwavering dedication to visibility has positioned her clients for opportunities at events like SXSW, and with brands that value both artistry and authenticity.
For Tavia, public relations isn’t just about promotion—it’s about power. Power in owning one’s story, shaping one’s narrative, and influencing how culture itself evolves. Her nearly 20 years of experience have made her not only a respected publicist but also a mentor, trailblazer, and visionary—someone who understands that behind every great headline is a human story worth telling.
With every campaign, partnership, and press hit, Tavia Mapp-Deterville continues to redefine what it means to be a leader in communications. Her legacy is one of courage, creativity, and cultural excellence—proof that when passion meets purpose, visibility becomes timeless.