William “Bam” Sparks is a visionary brand architect and cultural technologist whose work lives at the intersection of Black innovation, immersive storytelling, and community connectivity. Hailing from Atlanta, Georgia, Sparks brings a rare blend of technical expertise and cultural intuition—shaped by his studies in Chemical Engineering at Georgia Institute of Technology and his time at Albany State University, a proud HBCU legacy.
Sparks co-founded the Trap Music Museum, an iconic cultural landmark that redefined how hip-hop is archived, celebrated, and monetized through immersive tech. Under his strategic leadership, the museum draws more than 25,000 monthly visitors and has become a global blueprint for culturally driven innovation.
From launching BAM! Creative, his own brand strategy firm, to building Culture Wireless, a telecom company committed to closing the digital divide, Sparks is constantly designing tech-powered solutions that reflect the needs and aspirations of Black communities. His partnership work includes household names like Apple, Facebook, Google, Spotify, Mercedes-Benz, and Nike, proof of his ability to bridge mainstream technology with cultural authenticity.
William “Bam” Sparks isn’t just influencing culture, he’s engineering its future.