Andrea Hamilton is a dynamic force in the world of communications, brand strategy, and leadership. She is the CEO and Co-Founder of Theory Communications, a trailblazing full-service agency based in Atlanta, GA, and currently serves as President of Jaylen Brown Enterprises Inc., where she spearheads all verticals of Jaylen Brown’s professional and entrepreneurial portfolio.
A proud Cleveland native, Andrea began her journey at just 18 years old when she relocated to Atlanta to attend the Savannah College of Art & Design, majoring in Fashion Design. While her creative talents flourished, it was a pivotal internship at a fashion PR agency in 2010 that revealed her true calling in communications. Her innate ability for storytelling, relationship-building, and strategic vision quickly set her apart and laid the foundation for a career rooted in impactful public relations.
In 2014, Andrea co-founded Theory Communications alongside her sister and business partner, Erica Hamilton, with a mission to disrupt the traditional PR landscape. Over the past decade, the agency has risen to prominence, executing high-profile press campaigns, brand strategies, and experiential events for leading figures across sports, entertainment, and business. The firm’s client roster includes NBA stars such as Jaylen Brown, Lou Williams, and DeMarre Carroll; top-tier entertainers including Jennifer Lopez, Jack Harlow, Lil Duval, and Rae Sremmurd; and major brands and platforms such as Grand Hustle, Roc Nation, EMPIRE, Netflix’s Hip Hop Evolution, VH1 Rock Docs, and 741, among many others.
Beyond traditional PR, Andrea is known for her innovative, future-focused approach; helping clients not only elevate visibility, but also drive tangible business growth, cultural relevance, and long-term equity. She has also played a key role in nurturing emerging talent, with her strategic guidance contributing to the rise of artists such as Rob49 and Big Boss Vette.
In her role as President, Andrea oversees Jaylen Brown’s NBA career strategy, the 741 performance brand, nonprofit organizations, and personal business ventures, driving alignment across brand, community impact, partnerships, and long-term vision. Her leadership is instrumental in shaping Jaylen’s positioning as both an elite athlete and a forward-thinking cultural and business leader.
A testament to her expertise and versatility, Andrea was a recurring guest on NBC’s 11Alive ATL & Co. from 2019 to 2021, where she shared insights as a parenthood expert and style enthusiast, further cementing her reputation as a multifaceted thought leader.
Beyond her professional accomplishments, Andrea is a devoted mother to her daughter, Ayva, and son, Fazza, and has a passion for self-taught culinary exploration. Her unwavering commitment to excellence, both personally and professionally, defines her leadership style and continues to shape her impact across industries.
Andrea Hamilton is not only a businesswoman, but a visionary leader whose strategic insight, creativity, and heart continue to influence culture, business, and community at the highest levels.