Candace Ledbetter is the owner of CNBetter Media, a full service public relations and integrated marketing agency that helps big brands, small brands doing big things and captivating voices go from background noise to household names.
Known as the “go-to” girl amongst industry peers and colleagues, Candace is an expert PR & visibility strategist who knows what it takes to get seen. Her evolution of success throughout her professional journey has transitioned her from being every child’s favorite 8th grade language arts teacher to being a celebrated radio show producer and now a highly respected industry professional and speaker with social influence, valued relationships and a stellar reputation.
Throughout her experience, Candace has fortified relationships with general market, urban/AA and niche media outlets, and has helped to manage/oversee the press efforts and event experiences of the following entities: Film Studios, Television and Streaming Networks – A&E, A24, AMC Networks, Angel Studios, Bleecker Street, ESPN, Fox Searchlight, Disney, Magnolia Pictures, Focus Features, Oxygen/Bravo, Paramount Pictures, Oprah Winfrey Network, REVOLT TV, Neon, theConvo, The Zeus Network; Major Brands – Carnival Cruise Line, Charles Schwab Bank, NU Standard, Rap Snacks, Red Stripe, Strength of Nature, Traffic Sales and Profit w/ Lamar Tyler, Black Church PAC the Dear Future Wifey Podcast and more; Major Conferences, Events and Festivals: 26th Annual Pan African Film & Arts Festival (2018), Black Girls Dream Conference, Dr. Cindy Trimm’s End Your Year Strong, ESSENCE Festival (2016 & 2017), National Urban League Conference, TSP LIVE and TSP Game Plan; HBCU Honors as well as Celebrity Clients – 3x Emmy-Nominated Producer, 2x Telly Award-Winning Creator and Host of the Dear Future Wifey podcast, Laterras R. Whitfield; Double Emmy Award-Winning Actor, GregAlan Williams; Double Grammy/Double Oscar Award-Winning Balladeer, Peabo Bryson; Former Roc Nation Music President, Benny Pough and many more!
Today, in managing partnership with the KTA Media Group, Candace co-leads a rock star team who each have over 20+ years of expertise across multiple industries including entertainment, faith, business, education, real estate, food & beverage, nonprofit & community, special events and festivals. Together, they develop and execute solid, strategic and robust visibility and integrated marketing campaigns that are specifically tailored to fully align with the goals and success of their clients.
Candace is a proud HBCU graduate from Virginia State University and a proud member of Delta Sigma Theta Sorority, Inc. She currently resides in Atlanta, GA.