Global Designer-Tailor, Vice Chairman of the Tokyo Fashion Council’s Board of Directors (the first African American recognized as a Japanese Industry Leader), and Vice President of The West Africa Fashion Council, Justin Haynes of Jus10H, is a notable fashion sensation. Haynes believes that one should “never worry about what others may think about you.” He started JUS10H after declining a promotion and took a leap of faith, committing to becoming a fashion designer.
His retro chic menswear, womenswear, and children’s wear are tailor-made and infused with bright colors, distinct patterns, and elegant patchwork, allowing the brand to be distinctly recognizable and highly requested by prominent clientele. Haynes attributes his success to his supporters, family, and friends. In Springfield, Massachusetts—Haynes’ hometown—it’s uncommon to leave job stability to pursue a childhood dream, yet he did just that.
Haynes is the first designer ever from the Springfield area to showcase his work in Paris, New York, Los Angeles, Miami, Milan, Dubai, and Aspara Fashion Weeks. The brand has adorned celebrities such as Kelly Ripa, Nick Cannon, Maino, Angela Yee, Melissa McCarthy, Brianna Roy from Disney’s Ravens Home, and many others.
Remaining true to his mission, “Bringing Fashion to Your Everyday Life,” Haynes includes a piece of his heart every time he creates. Highlights of the brand include dressing high-profile clientele for the Oscars and receiving the “Natural Born Artist Award” (2018, 2019, 2020), “Best Women’s Ready To Wear Designer” (2019, 2022, 2023), and the Fashion and Lifestyle Award from the Black Business Association (2019).
His features include over 75 campaigns in magazine publications, and he has been named Top Business Leader of 2020 by Yahoo Finance, Top Entrepreneur of 2020 by USA Today, and Lifestyle Fashion Icon by Google News, among other honors. Haynes has released several showcases with audiences exceeding 10,000 attendees, with partnerships including Adidas Brazil and New Balance Lifestyle.
Recently, he was named “The Knot’s Best Of Weddings 2024 & 2025” for his excellence in formal and bridal tailoring, serves as a Collaborating Editor for two fashion magazines, and is ranked #2 on the New York Times Top 10 Influencers list.