Marie “Driven” Theodore is a culture architect, brand strategist, and community builder whose work reshapes how Caribbean influence shows up in global markets. As Co-Founder and Managing Partner of Playbook MG, a Brooklyn-based cultural PR agency, she has become a force behind international press campaigns, tourism storytelling, music launches, and experiential activations that bridge the Caribbean diaspora with global audiences.
With an instinct for spotting untold narratives and activating overlooked communities, Marie has built a signature lane at the intersection of culture, commerce, and visibility. Her campaigns have supported major artists, emerging creatives, hospitality groups, tourism boards, and lifestyle brands—driving awareness, earned media, and economic impact across the United States and the Caribbean.
Marie’s portfolio extends beyond traditional PR. She is the host of Season 4 of Hot Ones Caribbean, reaching millions of households through TEMPO Networks. She also owns Room43, an experiential event venue in Brooklyn designed as a creative ecosystem for workshops, community programming, brand events, and independent entrepreneurs.
Her community work reflects a commitment to safety, education, and youth empowerment. Marie is the creator of We Fight Back, a self-defense and mental-wellness initiative that has served survivors, students, and families in Brooklyn. She also develops DOE-approved career-immersion programs that expose middle-school students to careers in music, fashion, film, marketing, hospitality, beauty, and technology delivering real-world access to institutions like LinkedIn, Apple Music, and The Brooklyn Museum.
A highly sought-after strategist and cultural voice, Marie has collaborated with influential journalists, tastemakers, and executives across media, tourism, and entertainment. Her projects often merge fashion with philanthropy, culinary storytelling with travel, and music launches with community engagement.
Driven by heritage, diaspora pride, and an unwavering focus on impact, Marie continues to champion stories that shift perception, elevate Caribbean narratives, and unlock economic pathways for creatives worldwide. In 2026, she stands as a global connector building platforms, shaping narratives, and expanding what cultural leadership can look like.