Tahira Joy is an influential entrepreneur, media personality, and cultural curator best known as the founder and CEO of The Cut Life, a leading digital lifestyle platform that celebrates the beauty, confidence, and culture of the short hair movement. What began as a personal passion project and community on social media evolved into a national brand and cultural touchpoint — reaching millions of followers and shaping conversations around Black beauty, self-expression, and empowerment. Through its content, events, partnerships, and community initiatives, The Cut Life has become synonymous with style and identity for women embracing their natural and short hair journeys.
Before founding The Cut Life, Joy built her foundation in strategic communications as a publicist and brand consultant, developing campaigns and collaborations with major beauty and lifestyle brands. Her experience in PR and influencer strategy uniquely positioned her to grow The Cut Life into a multimedia platform featuring editorial content, beauty campaigns, speaking engagements, and nationwide events that spotlight creativity, confidence, and culture.
Beyond her work as a brand founder, Joy is a sought-after speaker and collaborator in the beauty and lifestyle space, partnering with companies that include major hair and beauty brands and engaging with communities through volunteer efforts and empowerment initiatives. Through mentorship, media presence, and cultural storytelling, she continues to uplift underrepresented voices and expand opportunities for creators, entrepreneurs, and beauty innovators.