Troy Marshall is a highly respected music executive, promotions and marketing strategist, and industry leader whose career spans over three decades in the global music business. Known for his deep expertise in artist development, radio promotions, branding and lifestyle marketing, Marshall has held senior roles with major labels and independent ventures that have consistently placed him at the forefront of breaking records, elevating talent and shaping urban music culture.
A seasoned professional with experience across major record companies including MCA Records, Warner Bros., Universal Motown and Interscope Geffen & A&M, Marshall has worked with some of the biggest names in music and influenced promotional campaigns for artists across hip‑hop, R&B and pop. He began his career in the mid‑1990s and built a reputation for combining strategic industry relationships with a deep understanding of street‑level promotion and tastemaker engagement.
In 2011, Marshall launched Fire Marshall Entertainment, a full‑service music business enterprise providing promotion, marketing, media, social strategy, A&R support and artist services to independent and mainstream clients alike. Over the years he has also partnered with Grammy‑winning producers and companies such as Brand X, where he served as president, and has continued to lead promotional initiatives that help artists and brands find traction in a constantly evolving industry landscape.
Marshall’s influence extends beyond label walls — his vast network of relationships with DJs, radio programmers, media and tastemakers has made him an indispensable figure for both major label campaigns and independent artist breakthroughs, and he remains known for his ability to balance street knowledge with corporate savvy.